Climate content
Actions for this theme are relevant for Art, Costume, Production, Script, Sustainability roles, and Talent and agents departments. We strongly encourage collaborating across departments and sharing knowledge to maximise the positive impact of your efforts and to avoid silo working.
Climate content involves embedding climate-related messages or connected themes into every genre of media content. Climate content does not always have to be a climate-themed story but can be subtly woven into a narrative or a set design, for example.
Implicit portrayal is evident through the existence of sustainable behaviours, objects and lifestyles that can encourage positive behaviour and inspire audiences.
Explicit portrayal appears through specific discussions or investigations on environmental matters, either as the main subject or in passing.
The aim is not only to send a message, but to inspire, normalise behaviours, and spark awareness and thoughts in others, while still creating accessible stories that entertain audiences. Using humour, drama or emotions can help people engage with the topic without feeling overwhelmed.
The production, script, and art and costume departments should always find new ways to incorporate climate content through storytelling in film & TV.